Cold Pitch Success: How to Use Your Email Address to Land the Perfect Client

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Learn how to write a cold pitch email that actually gets results! Plus, find out the 4 ways you can use your email address to find more freelance work. And get my cold pitch email template!

This is the third and final part of a three-part #nomorejobboards series about how to get well-paying clients by avoiding traditional methods.

In part one I shared how to apply for freelance gigs by avoiding traditional job boards and in part two I focused on how to find freelance clients through your blog.

This week I’m explaining how to use your email address to find the perfect client.

In this world of endless technology, apps and blogs, your email address is still an extremely powerful tool.

It allows you to connect with loved ones, business contacts, make appointments and sign up for exclusive deals and newsletters.

But that’s not all. Your email address can actually help you reach out to potential clients and land long-term contracts. Here’s how you can use your email address to connect with the best clients, plus a cold call email script for writing a pitch that actually gets results.

1. Push past the fear of being rejected

Sending cold call emails may be a bit of a boring way to find freelance clients, but it’s tried-and-true for a reason — it works! When combined with the other client-finding strategies I’ve shared in recent weeks, sending cold call pitch emails is actually a pretty decent way to get the results you’re looking for.

However, it can be scary and a little intimidating to send emails out to people you don’t know. You need a lot of confidence to cold pitch, and as a newbie freelancer you’re usually void of the confidence you need.

You could end up spending hours and hours researching the right person, their email and contact information, then craft the perfect response only to hear *crickets*.

You also have to follow-up within a week or two, and likely face a good bit of rejection. If you’ve tried cold call emailing in the past with little results, the good news is that you’re not alone. Every single freelancer struggles with feelings of rejection and not having enough confidence.

So how do you overcome this? Push past the fear and pitch, pitch, pitch. Then follow-up and follow-up some more. Make cold call email pitching your best friend. Keep doing it until you start feeling comfortable with it. That’s the only way to overcome the fear.

Remember, the individuals you’re pitching are people just like you are, so don’t be afraid of them.

huffington post submissions

2. Craft a cold call email that gets results

Cold call emails allows you to get your name out there while connecting with influential editors and small business owners. You can find better-paying client work and land more long-term gigs.

Crafting the perfect cold email pitch is vital to landing freelance jobs, because everything begins with the email copy.

Below is a sample template for crafting a cold call email script that will actually get a response. Seriously, I’ve proven this pitch over and over and have gained many clients as a result. Give it a try!

Just copy and paste the template below into a new email and customize the information to reflect your details. Then report back here with your results and findings.

Hello [first name],

I’m [your name], a financial writer and blogger at I was referred to you by [name of friend or contact] and have been an avid reader of [name of editor’s website]. I’m eager to join your team! Little-known fact, [insert something you can relate to the editor about and how it affects the reader’s perspective]. I was an accountant for 11 years and specialized in helping small businesses, which is why I feel like we could be a great fit!

Here’s a testimonial from one of my current clients: Carrie’s been such a great asset to my team. She executes tasks flawlessly and promptly, but best of all, she brings creative ideas to the table. I’d certainly recommend Carrie for any work in the writing, blogging or promotional space. — Alexis Grant (link)

I can help grow your site’s content to garner views and comments, as I have done for the past X years for sites/clients like [insert media mentions — name drop!]. Here’s a link to my portfolio where you’ll find examples of my work. When are you available to chat? I can send you the link to my calendar so we can get something on the books!

Talk soon,

Carrie Smith
@carefulcents |

You want to keep your email short and sweet (around 200 words or less) because, well, editors and business owners are busy…really busy, and you don’t want to take up too much of their time.

Don’t be afraid to name drop or share publications you’ve been featured in. This will help towards your credibility and instantly make you a recognizable expert in your field. Or you can include a testimonial from a well-known client or company to establish your reputation.

Finally, always end a cold call email pitch with a question. This will help garner a response because humans, by nature, want to answer questions. They don’t like to leave things open-ended and asking a good question at the end of your pitch will ensure a higher chance of receiving a reply.

starting an online business

3. Subscribe to email newsletters

Another little-known tip for using your email address to get more paying work is to subscribe to email newsletters. But not just any newsletter, industry or company-specific ones.

Whenever a business owner needs help with copywriting, editing, social media or any other type of organization, they usually send out a blast to their email list — and you’ll be the first to know about it. Find a startup or entrepreneur who you’d like to work with then sign up for their email newsletter, or receive alerts from their blog posts.

Anytime I’ve looked for a virtual assistant, or needed help with presentations, I just reached out to my community via my email list first. A potential client wants to work with someone who already knows their product or service inside-and-out, and who understands the community.

Subscribing to their blog and emails will allow you to have first dibs on insider jobs and opportunities from your ideal client.

4. Take the conversation off social media

Twitter and LinkedIn are my top two sources of connecting with potential clients and turning those into paying contracts. I use both of these social media sites to connect with fellow bloggers and influential business owners.

In just a few paragraphs you can literally reach out to anyone, or any company, in real time and have a conversation.

However, the most important step once you’ve made that initial connection on social media is to take the conversation to the next level by redirecting it to your inbox.

You won’t have to worry about your email getting automatically deleted as a standard cold pitch since you already had that initial introduction on Twitter or LinkedIn.

Set yourself regular reminders for following up with social media interactions and requesting that the contact continue the conversation via email.

Social media is the perfect way to have that initial introduction and develop relationships, but in order to turn those potential clients into paying gigs, you have to move the conversation from a public platform to your inbox.

small business accounting systems

Using your email address to get clients

I have a love-hate relationships with my email inbox. But it’s a sacred place, so I’ve learned treat it like the asset that it is. By using your email address in the right way, you’ll be able to connect with influential business owners and land more freelance work.

I hope this #nomorejobboards series has shown you how to get clients using different strategies outside of the normal job boards route. You don’t have to come under the employee mindset of applying for jobs and never hearing anything back.

Got questions about how to cold call email potential clients? Leave in the comments and I’ll answer.


  1. Sarah says:

    Carrie – Thank you for your series over the past three weeks. I have enjoyed all of them. Great info on moving the conversation from social media to e-mail. The one takeaway I hope everyone reading this series remembers is push past the fear and pitch, pitch, pitch. Pitch yourself via your blog, for freelance jigs or anywhere else. How you sell yourself and your brand, is the most important part of being successful in business. Thanks a ton. Now to go sign up for your newsletter. 🙂

    • Carrie says:

      Thanks for reading the series, Sarah! I’m glad you found it helpful. It’s tough to put yourself out there and pitch, apply for gigs and even post your accomplishments on your blog, but these are the first steps to creating a successful client-based business. You just have to take that first step and keep moving forward! (No matter how slow it seems.) 🙂

  2. Kim Smyth says:

    Thank you for this inspiring and info filled article! Maybe now I can push past my fear and finally approach brands I want to work with. You’ll be the first to know if your template worked for me!
    My question is , if my new website is not ready yet, should I just direct clients to my Contently portfolio? I also plan on updating my LinkedIn profile.

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