As this year wraps up, I’m excited to celebrate my second holiday of quitting my day job to become my own boss! Since I walked out of my office on May 1st, 2013, I’ve worked with some fantastic entrepreneurs, and signed some awesome (and not so awesome) contracts.
Both my clients and colleagues are inspiring and enjoyable to work with. I’ve learned a lot of personal lessons, as well as business lessons throughout the past two years, and overcame some pretty tough challenges.
But the question I’m facing now is, what should I give my clients for the holidays, and how much should I spend?
Is a Christmas card or a basket of fruit appropriate, or should it be something more expensive, or maybe even a bit more personal?
Should you even give clients gifts?
Before thinking of the best gift for your clients, first decide whether or not you should give them something at all. Of course, it’s always nice to say “thank you” and send an ecard or snail mail letter. But what if your client is brand new? Will an email suffice? Or should you spend a bit more?
I think it depends on the client, and the long-term relationship potential. If this is a one-off project (or it has sporadic assignments) then you probably don’t have to worry about giving them anything.
A few other factors to consider when gifting include:
- How easy (or difficult) of a client they are — it could be time to re-evaluate the relationship
- How much you enjoy the project
- The time + effort it takes to complete
- How well you’re compensated, or paid on time
- The length of time you’ve been working together
Coincidentally, this question was asked in the Careful Cents Club, and thanks to the wonderful and creative minds of everyone in there, we came up with following advice.
1. Gifts based on revenue or length of relationship.
Linsey Knerl from 1099Mom suggests to base your gift on the amount of revenue or length of relationship. Clients with revenue over $5K, for example, will get a better gift than a client that only worked on one or two projects.
You want to keep your gifts in proportionate to the income you received from that client throughout the year. This isn’t to say that one client is better than the other, you just don’t want to eat up all your revenue on a $100 client by purchasing a $100 gift.
And don’t forget that a branded gift is both good for moral and marketing, such as the personalized Sharpie markers with your site’s URL, like Linsey gives to her clients.
2. Virtual or physical gifts depend on the client.
Is it better to give virtual or physical gifts? The answer, depends on the client and their personality. If the type of business they run is mostly online and done virtually, they’re probably used to dealing with non-tangible transactions. However, if your client prefers to touch and feel their products, then a physical gift is the better choice.
Of course, in my opinion, anything that’s crafty, unique, particularly unique and memorable or personal, can go a long way to build a long-lasting client relationship. Trolling through the Etsy shops is a great place to start, or if you’re a creative person try your hand at a few Pinterest inspired crafts.
Or if you’re looking for a really awesome virtual card idea, check out a service like Paperless Post. They have a huge selection of holiday cards to choose from, many of which are free, and all of them can be personalized with your own brand message. The best part is the “envelope” feature that personalizes each card with the recipients name on the front — just like a real letter.
The point is that you can buy something that’s personal or unique without spending a lot of money. A few other inexpensive ideas include, books, journals, or other office-type supplies (you can never go wrong with any of these!).
3. Spread holiday cheer without overspending.
This blog is called Careful Cents for a reason, so if you do buy a Christmas card or holiday gift for your clients, make sure you don’t overspend. There are lots of ways you can express your gratitude without spending money.
For example; I have a client who has requested any Christmas gifts or money to be donated to their favorite charity. You can do the same thing with your clients!
Instead of giving them an expensive gift, find out their favorite charity and make your money go further with a donation in their name. You and your brand will be viewed as generous, and as an added bonus, you’ll get a tax write-off too.
You could also offer your most exclusive clients and customers, a discount on future orders, consulting services and products — or a host a giveaway. Make sure you explain it’s your way of thanking them for putting up with you all year (this is what I did for my loyal newsletter subscribers).
And don’t be envious of the big brands that spend a lot of money on holiday gifts. As a small business, you can interact with your clients in a much more genuine and personal way!
4. Send something personal.
Speaking of which, the last tip here comes from Jennifer, who suggests sending something much more personal, like a handwritten card, or a small gift that reflects the relationship you’ve developed together (like an inside joke).
I’ve been working with a particular client for almost two years now and he deserves something more than just a regular holiday card. One of my friends creates custom wood pens, so I ordered the color and style I wanted.
This is something my client can use on a daily basis (he just started renting out his own office space to expand the business) and it’s something more personal than just buying a pen. Plus, it only cost $35 since it’s from a good friend of mine. Win-win!
This tip is especially smart to do for clients who are large companies, or if you work with corporate clients, who are overloaded with lots of fruit baskets and gifts for the holidays. Something creative or thoughtful, will have a bigger impact than something you randomly picked up at the store.
Again, take time to say “thank you”. That alone will affect your client, over all the gifts in the world.
What’s the best gift you’ve ever gotten from a client, vendor or service provider? Are you planning to get your clients gifts this year? Why or why not?