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According to stats released by VentureBeat, Pinterest has 200 million visual searches per month. This makes it one of the largest traffic referrers right behind Google and Facebook.
Kind of shocking right? It also makes me wonder why I’ve waited so long to implement a Pinterest strategy for my online business.
In other words, the Pinterest industry is booming!
So if you’re a freelancer looking for additional services to offer potential clients, it’s time to consider becoming a Pinterest virtual assistant.
Small businesses and large companies alike, are always looking for ways to increase their SEO and get found in Google. And since Pinterest is a search-based platform (nope, it’s not a social media site!), this is another awesome service you can add to your scope of work.
Read on to find out how to make this happen and to explode your VA business.
What is a Pinterest virtual assistant?
A common misunderstanding of becoming a Pinterest virtual assistant is that you need to have a good knowledge of design or Photoshop. But this isn’t necessarily the case.
Yes, having a good eye for pleasing colors, font styles and design layouts will be helpful. However, this is something you can hone over time as you practice using Pinterest more.
You can start working as a Pinterest VA without having a background in design, Photoshop or other branding skills. Seriously!
In fact, most freelance clients are too busy focusing on the business side of their blogs. Plus, they have a very limited idea of what Pinterest is or the design that goes into it. This leaves an opening for you to fill — and get paid to do so!
So, what exactly does a Pinterest virtual assistant do?
Here are seven ways to earn money as a Pinterest VA. Keep in mind that these are actual services I’ve hired other freelancers to perform for me in the past.
1. Assist with brand styling
An excellent service to provide clients who are just starting out with Pinterest is to assist them with styling and branding options. This involves providing your client with the simple task of creating a branding packet.
In the search bar of Pinterest look for the phrase “brand boards”. The results will return hundreds of layout and design examples for your clients to choose from.
They’ll be able to pick fonts they like for pinnable images, colors, layouts and other design aspects. Just make sure you’re using consistent branding across all the images you create, and that goes with the client’s current branding message.
2. Create pinnable graphics with Canva
If you already own Photoshop then by all means use this to create pinnable graphics for your clients. But this is not necessary. Photoshop can be quite a hefty business expense to invest in. So I highly recommend using something like Canva or PicMonkey when you’re first becoming a virtual assistant.
I’m a business blogger not a designer or Photoshop expert, so I use Canva For Work for all of my pinnable images. It allows me to save time by always referring back to my design packet for the hex colors of my brand and the exact names/sizes of the font I use on my site.
I seriously swear by this tool!
Once you have a few paying clients and are ready to level up, upgrade to the Canva For Work package. It costs $12.95 per month but comes with many awesome features that are well worth the investment:
3. Schedule pins with Tailwind
Here at Careful Cents I talk about how to earn more money in less time by implementing business systems. So naturally I recommend using a tool to schedule pins you create for clients. This allows you to set-it-and-forget-it for your clients so you don’t have to spend every day glued to Pinterest.
4. Manage Pinterest profile and group boards
While the bulk of your Pinterest VA services will be finding and scheduling pins on a regular basis, it’s also important to fully manage a client’s Pinterest profile and group boards.
This includes upgrading their Pinterest profile to a business account, creating reports from analytics, deleting underperforming pins and researching/joining group boards to help grow the account’s reach.
You’ll learn exactly how to become a virtual assistant and what is involved to successfully manage a client’s Pinterest profile.
5. Organize and update a Pinterest portfolio
Speaking of automating business tasks, another great service to offer freelance clients is to keep their Pinterest portfolio updated with their latest work.
There are many different ways to showcase your portfolio of work and land more clients, but Pinterest offers an excellent visual option that’s totally free.
This is something you should be doing for yourself as a virtual assistant, but is also a service you can offer to earn money.
6. Research blog posts and titles
As clients begin hiring you for virtual assistant work they may start requesting guidance for what kind of content to publish on their blog. These kinds of “upgrades” can be a la carte services added onto your regular Pinterest packages as a way of earning more money.
This gives you a chance to do research for popular content on Pinterest, find out the top blog titles that perform the best may and the types of traffic that’s being sent to the client’s site.
You can prepare regular reports of their analytics and offer tips for converting the traffic into subscribers or buyers.
7. Curate content for social media platforms
If a client is hiring you as a Pinterest virtual assistant, they may also need help managing other social media accounts. This where you can upsell them to manage all of their social media platforms.
You could also work in tandem with their current social media manager to curate and save content for future sharing.
Either way, Pinterest gives VAs and clients access to thousands of related content and searchable pins to share with any community.
This will save an enormous amount of time spent researching and curating content for other social channels.
Is there really a market for Pinterest services?
Yes, most definitely! As you’ve seen, Pinterest is much more than a social media platform.
It can be used as a portfolio to showcase your freelance work, as a search engine that displays specific search results and even one of the biggest traffic drivers to a website.
For these reasons, Pinterest stands out compared to platforms such as Twitter and Facebook. And this is exactly why bloggers and business owners are specifically seeking out VAs who specialize in Pinterest.
You can capitalize on this and start earning money as a Pinterest VA. To get started today, check out the new course from VA and Pinterest experts, Gina Horkey and Kristin Larsen.
It will without a doubt give you an edge over other more general social media VAs.
How to Become a Pinterest VA TODAY! gives even more ideas of what you can offer clients as a Pinterest VA. They also break down the different packages, how much to charge and the time commitment you can expect to put in.