Edward Jones Financial Advisors: The Complete Guide For 2019

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This article has been reviewed and deemed factual by our content auditor with 8 years of banking experience.

Article Approved By Banking Expert

This article has been reviewed and deemed factual by our content auditor with 8 years of banking experience.

Founded in 1922, Edward Jones is a St. Louis, Missouri-based full-service brokerage firm.

They manage $311,986,498,067, have 16,984 advisors, and <7 million clients, as of Q4 2018.

Edward Jones is one of the most recognized names in the industry. They’re an all-in-one personal finance management service.

Services offered include:

  • Wealth management
  • Retirement and college savings,
  • And investment vehicles such as,
  • Stocks, bonds, and mutual funds,
  • Insurance, annuities, cash and,
  • Credit management services

edward jones financial advisors

About Edward Jones Financial Advisors

The company focuses on servicing individuals, small business owners and their employees, and self-employed clients.

While their fees are higher than most discount brokers or robo-bankers, their clients are willing to pay extra for access to a wide range of services.

Specifically, personalized guidance, and face-to-face interactions with their advisors.

The firm selects investment vehicles such as:

  • Stocks, bonds, CDs, mutual funds,
  • Exchange-traded funds (ETFs,) and
  • Unit Investment Trusts (UITs)

It selects these on its clients’ behalf according to a buy-and-hold philosophy, prioritizing reliability and long-term growth of the investment.

As such, the firm’s clientele tends to be people who want to invest for long-term financial planning (e.g., retirement) rather than short-term plays.

Edward Jones Financial Advisors: How Do They Work?

Your financial advisor will ask you a series of questions to determine your financial priorities. 

This is how the process begins.

The advisor will then build an investment strategy and construct a portfolio of stocks, bonds, and mutual funds based on a long-term buy-and-hold approach, taking into account your investment goals, risk tolerance, and other factors.

Edward Jones offers a variety of account options, including regular taxable brokerage account, traditional IRA, Roth IRA, 401(k), college savings account, and more to meet the needs of different clients.

Here’s an example:

  • Their Guided Solutions program is for clients who want to be more hands-on.
  • Meanwhile, their Advisor Solutions products allow clients to leave daily decisions to their advisors.

The Client Consultation Group service offers access to a group of specialized professionals that can assist your advisor in creating a wealth management plan.

The Estate Planning and Trust Services focus on developing a legacy in addition to managing current financial needs.

They offer many account types, all structured differently, with varying minimum account sizes.

For example, the Guided Solutions Flex Account has a minimum asset value of $25,000 while the Guided Solution Fund Account only requires a minimum of $5,000.

Fees Charged By Edward Jones Financial Advisors

A fee is charged when you invest with Edward Jones and the amount depends on the type of financial product you purchase.

For example, when you use a product in the Guided Solutions or Advisory Solutions category, your fee will be a percentage of the asset value in the account.

It ranges from 0.5% to 1.35% — the higher the asset value, the lower the fee rate.

Some products also require an additional fee, for instance, there’s an administrative fee for Advisory Solutions programs, an annual fee for an IRA, transaction fees for buying stocks, and a portfolio strategy fee.

Pros & Cons Of Edward Jones Financial Advisors

Here’s what you should consider if you’re planning to invest with Edward Jones.

Pros: Investing With Edward Jones
  • The firm has been in business since 1922 and received quite a few awards, including the highest score in J.D. Power 2015 Full-Service Investor Satisfaction Study and the second-highest score in 2018. It also received an award for corporate social responsibility from WealthManagement.com in 2017.
  • You can have a face-to-face meeting with an advisor at virtually any time.
  • It’s easy to find a local office as Edward Jones has over 16,000 branches around the country.
  • Besides the $500,000 of coverage provided by the Securities Investor Protection Corporation (SIPC), Edward Jones purchases additional protection from underwriters at Lloyd’s to cover theft, misplacement, destruction, burglary, embezzlement, and abstraction of funds.
  • The firm offers professional wealth management services backed by over 90 years of investment experience, which is tough to beat with DIY investing.
  • Edward Jones offers a passive investment platform that professionally manages all your investment so you don’t have to spend time or attention on researching, keeping up with the market, or understanding complex investment vehicles.
Cons: Investing With Edward Jones
  • Edward Jones’ fees are higher than the national median advisory fee. For example, it charges approximately $6,625 for $500,000 worth of assets, compared to the $5,000 national median.
  • The firm has brokerage partnerships established with the mutual funds, 529 programs, and annuities it represents. That means it’ll receive revenue sharing payments when it makes purchases on behalf of its clients. (E.g., American Funds paid $32.5 million in revenue-sharing to Edward Jones in 2011.) In addition, most brokers work solely on commission so they could be biased when making recommendations, which may or may not serve the investors’ best interests.
  • Brokers at Edward Jones are paid on commission to execute trades, there are potential conflicts of interest in the brokerage model.
  • They’re not fiduciary investment advisors. Meaning, they’re not legally obligated to act in the best interests of the clients. Some of the financial advisors at Edward Jones are registered as both brokers and investment advisors. Sometimes they act in a fiduciary capacity and other times, they don’t. A practice that leads to even more confusion for the clients.
  • In 2004, Edward Jones allegedly failed to communicate to clients it was recommending funds because it was offered payments instead of based on a rigorous fiduciary screening. As a result, the firm paid a $75 million regulatory settlement to the SEC.
  • In 2018, Edward Jones was sued for pressuring its brokers to switch brokerage customers from commission accounts into advisory accounts that charge as much as 2% of assets annually (the national average was about 1% of assets.)
  • The firm advocates front-end loads, a model in which investors pay for the advice upfront. However, academic research shows that load funds consistently underperform no-load funds. Also, most investors don’t hold a fund long enough for the upfront fee to pay off.

Conclusion: Are Edward Jones Financial Advisors Right For Me?

As a client of Edward Jones, you can expect the firm to handle all your investments. So, its service is a great choice for those who want a hands-off approach to wealth management.

The firm’s long-term investment approach is a good option if you want to have an on-going and consistent relationship with your financial advisor.

The higher fees also discourage active trading, making its programs more suitable for investors who aim at buy-and-hold investing.

Edward Jones’ fees are relatively high for smaller asset values. But, the annual management fee of 0.50% for accounts with balances greater than $10 million is competitive with robo-advisors.

Brian Roberts

Brian Roberts

Editor at CarefulCents
Featured in The Washington Post and published in Entrepreneur, Forbes, Business Insider, Time, Inc., CNBC and others.