Get Published on High Traffic Sites: 5 Steps to Using Help A Reporter Out (HARO)

Want to get published on high traffic sites? Here's how to use Help A Reporter Out (HARO) to get your name out there (for free!).

If you’re a small business owner and you haven’t heard of Help A Reporter Out (also known as HARO for short), well, you’re in for an awesome surprise.

HARO is a free service you can join that will link you with reporters from all over the nation.

Over 30,000 members of the press use HARO to find experts and business owners to use as sources for their stories. It’s a fantastic way to get free exposure — that is, if you get picked.

As you can probably guess, thousands and thousands of people are clamoring to get chosen as a HARO source.

Many reporters are from smaller blogs, but there are also ones from huge media outlets like the Huffington Post (read how to get published on the Huffington Post.) Thus, it is absolutely worth it to sign up for this free service if you want more exposure for your brand.

Here’s how to sign up for the service and use it successfully to get your name and business published on high traffic sites and quoted in the press.

Step 1: Sign up for free

Signing up for HARO is very simple. First you go to the HARO website. On the front page, you’ll see something that says “Sign up today.” Click that and you’ll get to the screen shown below.

For those just starting out, we recommend the free version. I’ve been using it for over a year now, and I have been successful using HARO without paying a monthly subscription fee. Once you’re all set up, you’ll get alerts to your inbox three times a day in the morning, afternoon, and evening.

How to get press with haro

Step 2: Find a good fit

When you set up your HARO account, you can choose to get all alerts or choose ones that are specific to you. When you select ones in your specific field of interest, it means that if a reporter in your field has a story and needs a quote from someone, their query will land in your inbox. For example, I get only the business and finance alerts.

I used to get the travel alerts because I thought I could offer tips on budget travel, but 99.9% of the time, they are looking for hotel owners or other profiles that just aren’t me.

When the HARO email arrives in your inbox, open it immediately and scroll through it quickly to see if you are a good fit for any of the queries.

For example, when I saw the description of the article below, I knew I had the experience to offer a quote for her story. As you can see, it was #13 on a long list of reporters who were looking for quotes. Not every HARO will have a story that fits with your interests or business, but I find I am a decent fit for articles at least twice a week.

How to get free press with HARO

Step 3: Send a reply lightning fast

This is the #1 most important tip to remember about HARO. Without it, you will likely never be quoted through a HARO journalist. It’s sort of like finding the best couch ever on Craigslist.

If you’re not the first person to respond, you likely won’t get published. Some people are so devoted to HARO that they use it as their alarm. The emails come in at about 5AM, 12PM, and 5PM give or take thirty minutes, so many people are standing there at the ready.

The e-mail above came to me at 5:37 PM. By the time, I was able to scroll through it quickly,  find a query that I fit well, and craft a response, it was 5:56 PM. Usually I like to be a bit faster, but at that time I sent the e-mail below (click to enlarge.)

How to get Free press with HARO

As you can see, you need to immediately state your name and what you do. Journalists get tons and tons of responses so you want to catch their eye. Notice I put “Independent Twin Mom” in the subject line of my e-mail.

If I had just put “Solopreneur,” the reporter might have skipped over my e-mail because the 10 e-mails before me were likely also from solopreneurs. Every time I send in a HARO response, I try to write something unique in the subject line to catch their attention. I recommend that others do the same.

Step 4: Keep submitting while you wait

Most of the time, I do not get a response when I send out emails like the one above. I just keep churning them out day after day until one hits. Do not wait to see if someone will write you back. Instead, keep sending out quotes consistently. Eventually, someone will accept it as long as your emails are professional and you send them quickly.

Luckily, for the pitch I wrote above, I got the response below.

free press with haro

Step 5: Enjoy seeing yourself in the press

Once you get picked up by the media, be sure to save a screenshot of it to keep for your portfolio. You can see my quote on the MyCorporation blog below.

How to get press with haro

All it took was a few minutes of my time to submit that quote, and by consistently responding to Help A Reporter Out every day, I hope to have several media mentions over the next few months. It’s quite an easy system if you think about it.

Just keep trying, trying, and trying some more. Stay positive and professional. Make sure you’re a good match for the query. If you do all of those things, I promise you’ll see your name somewhere noteworthy very soon.

Do you use HARO as a way to get free publicity or get published on high traffic sites?

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Read Comments

  • Comment Author image blank
    Great post! I recently got into HARO after months of ignoring their emails. I don't know why I ignored them because I've already been mentioned a few times in the past month.
    • Comment Author image blank
      I know it's a really great resource!
  • Comment Author image blank
    Yep, HARO is the best. Have you guys ever noticed that mentions in HARO lead to increased traffic? Anything quantifiable? I worked in PR for a few years, and even though we used HARO, we never saw a huge benefit from it.
  • Comment Author image blank
    Thanks for the tip. I signed up and can't wait to see if I get any publicity from it.
  • Comment Author image blank
    Grayson Bell
    Nice work Cat! I found out about Haro some time ago and it has been a great resource. I used it to get into Business Insider and since then they just reach out to me personally when they need a story. It has been great.
    • Comment Author image blank
      That is awesome they reached out to you - a definite perk that I did not mention!
  • Comment Author image blank
    This is a great way to earn recognition. But I don‘t have a website or blog as of now. Do you really think so it matters.
    • Comment Author image blank
      Carrie Smith
      It's always better if you have a website to promote, but you can still use HARO to build a reputation and showcase yourself as an expert in your industry. Maybe you could just link to your Twitter profile or LinkedIn account instead of a website.
  • Comment Author image blank
    I've been wondering how to get mentions in the press. This is a great tip and resource, thanks for sharing Cat!
  • Comment Author image blank
    Sabita Saleem
    A great advice Cat! I haven't yet tried HARO yet. I am interested to know, if I don't have a website or blog of my own, can I still capitalize on this opportunity.
  • Comment Author image blank
    Peggy Carouthers
    I've heard of HARO several times, but I haven't tried it out yet. I think you've finally convinced me.
  • Comment Author image blank
    I just read about HARO - but this is a great "how to" - Thanks!
  • Comment Author image blank
    Victoria Cesana
    Very helpful! Thanks :)
  • Comment Author image blank
    Rachel Pellegrino
    As a new member, I just read this great article from the link on Careful Cents, signed-up and already received a marketing call from HARO. While I'm not ready to invest money into the program until we try it out, I agree it seems to be a helpful marketing tool and look forward to seeing what type of results might come from it. Thank you for sharing!
  • Comment Author image blank
    Great posting. I'm testing this out now and try to respond within 30 mins of receiving the requests but hope to reduce the time to 15 mins over time. I'll see how it works out. :)
  • Comment Author image blank
    Great post. I just started using HARO and wanted to learn more about sending the perfect pitch. In the article, you stated that you'll continue to pitch journalists for more coverage. Is there any update on your progress? Did you stick to your schedule of responding every day? Is this strategy still relevant today? Thanks so much for this article.